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71 Njálsgata
Reykjavík, , 101
Iceland

00354 8979087

BE•A•CAUSE

BE•A•CAUSE

The saying “Be the change you want to see in the world” is too true to ever become cliché. A change is an effect of a cause. So you must be a cause first. Each of us, as causes, when we come together as one, we effect change. BE•A•CAUSE is committed to spread awareness, supporting and funding issues focused on equality, environmentalism and peace. To those ends, each season, we choose a specific cause in one of those areas, use it to inspire our clothing, creating into powerful symbols of change for you to proudly wear.

This season, we’re supporting victims of transphobia. While our transgendered sisters and brothers are finally rising in the pop culture zeitgeist, they still face severe discrimination, harassment and violence – often leading to suicide or murder. Intolerance cannot be tolerated. This season’s BE•A•CAUSE design is a symbol of gender unity, blurring the lines, and defying antiquated social traditions and chromosomal definitions. We support you being you. Freely, proudly and without fear. To support this, with each purchase of a BE•A•CAUSE jumper, we will donate 20% of the profit to charities that support transgendered causes.

Transphobia is all of our cause. Let’s not just talk about it. Let’s be it.